Morff.io · Service Design · 2023
Edtech, LMS Redesign
My Role
Led Research & Service Design
Timeline
Feb to May 2023
Tags
User research · IA · Digital Transformation
Team
2 Designers (including me), 1 Client POC

01 · Context

02 · Backstage
03 · Outcomes
lower operational cost
user flows, system architecture & a roadmap
04 · Reflection
The find that stayed with me came from students in tier 3 cities and villages: they downloaded everything the moment they had network, then studied offline for weeks, rewatching the same videos. Online was the delivery moment, not the learning moment, so the LMS had to treat offline as a primary mode, not an edge case. I would have missed it entirely from a desk in Bangalore.
And looking back, I would have pushed for a build partner in the room from week one though the PRD survived the handoff, but decisions made with engineers is always faster than decisions handed to them.
Didn't own: the build · visual design · the rollout.
Worked with: institute leadership · faculty · Users · admin
Owned: User research · IA · user flows · the PRD · Product RoaDmap